Innovation Strategy Drives Marketing Department Expansion at RedPeak

Promotion of Faith Aids to Director of Marketing & Innovation, addition of Leslie Parker as Marketing Manager, and new Systems Support Manager will lead growth strategy.

RedPeak, the full-service apartment owner, operator, developer, and acquirer focused on Colorado’s Front Range, announced the formal Innovation component as part of its growing Marketing & Innovation Department led by Faith Aids.

The company’s mission, Energize communities. Bring people together., is undoubtedly at the center of the decision, with an innovation pipeline established to better its customer and operations touch points, including property management, maintenance, asset management, leasing and marketing, access/iOT and employee experience. The robust technology audit will welcome RedPeak into its third decade as Denvers trusted real estate provider.

Faith Aids’ return to RedPeaks Marketing Department in 2020 resulted in an almost immediate promotion to Director of Marketing & Innovation. Her work with RedPeak from 2013-2018 established the company’s tech-focused marketing strategy, and awarded her the AAMD Tribute Award for Most Outstanding Marketing Professional. During her time as VP of Marketing and Branding at Laramar, Aids led the rebrand of the Local by Laramar platform, corporate rebrand and website development for Laramar Group, and the implementation of Recognize, Laramars first nationwide employee recognition program. In her new role at RedPeak, Aids will oversee RedPeak’s formal change management process and the Marketing and Innovation teams.

“Welcoming Faith back and her subsequent promotion to oversee innovation was a milestone moment for RedPeak” said Jared Miller, RedPeak’s Chief Operating Officer. “She understands RedPeak and our unique long-term approach creating an incredible opportunity to add value while reshaping the company’s brand, approach to technology and innovation and overall efficiency. Faith will help propel our company forward allowing us to deliver exceptional resident experiences and above-market performance,” Miller added.

Joining Aids’ team is Leslie Parker, a strategic hire as the new Marketing Manager position. Parker’s impressive resume includes over 25 years of industry marketing experience at AIMCO, MAA and Laramar, supporting communities in more than ten states including new development lease-ups, small buildings, and conventional and affordable housing assets. No stranger to expansion and scale, Parker has a history managing large portfolios of over 60 properties and 18,000 units; and has received numerous awards and accolades in her career for marketing and culture contributions.

“Having worked with Leslie for two years, I could not be more excited to have her join the RedPeak team. Her focus on supporting the Operations team as well as driving results is second-to-none. She brings with her a breadth of knowledge, an open-mind and she will most certainly contribute to RedPeaks keep work fun value,” said Faith Aids, Director of Marketing & Innovation.

The latest appointment in the department’s thoughtful expansion will be for the new Systems Support Manager reporting to Faith Aids. Innovation will be of utmost importance to the role, with a strong history of implementing software programs and organizational efficiencies. The Systems Support Manager will work closely with internal teams and external tech suppliers and integrators to ensure the smooth execution of the Marketing & Innovation pipeline.

The Denver-based company looks forward to serving its residents, prospects, employees, and community even better through new initiatives and efficiencies delivered by this high-performing team.